Recommendation Concepts & Strategies

The Transit Master Plan draft recommendation concepts and strategies are ready for your review. We welcome feedback on which future initiatives are most important to you.

The Process: How did we get here?

Throughout the Transit Master Plan (TMP), the project team considered technical insights, best practices, and community and stakeholder input to develop a set of recommendation concepts and strategies. These strategies will help The Rapid carry out the community’s transportation vision for the next 20 years, striving to be the transportation provider of choice and convenience.

Draft Recommendation Concepts and Strategies

The project team has identified six primary recommendation concepts. Within each concept category are groups of strategies. Below is an overview a few example strategies within each recommendation.

  • Increase community awareness and engagement through education and marketing programs.

    • Develop a community ambassadorship program

    • Develop community “adopt-a-stop” program

    • Develop local artist bus stop/placemaking design program

    • Partner with schools to develop a youth education program

  • Explore tools to foster transit-supportive places using plans, policies, and public investments

    • Develop transit-oriented real estate development guidelines

    • Develop mobility hub standards and policies

    • Develop transit-supportive streetscapes and roadways design guidelines

    • Study Rapid-owned assets/site redevelopment potential

  • Enhance rider experience by improving existing service, operations, and rider amenities

    • Explore and develop high frequency core network

    • Increase bus stop amenities

    • Extend service hours

    • Implement a guaranteed ride home program

  • Pursue innovative technologies to streamline Rapid operation, improve rider convenience, and align mobility services

    • Develop Zero Emissions Bus (ZEB) transition plan

    • Improved fare structure and regional fare coordination

    • Improve microtransit and paratransit software and technology

    • Install real-time information displays and dynamic wayfinding

  • Increase connectivity within and outside of the ITP service area

    • Study expanding service area

    • Study light rail / commuter rail

    • Study regional connections and/or commuter rail

    • Pilot the West Michigan Express pilot along Chicago Drive

  • Strengthen regional partnerships to align mobility planning efforts and implement TMP recommendations

    • Align mobility solutions with regional economic development strategies

    • Develop service expansion standards

    • Develop strategies to better utilize existing transportation infrastructure

    • Study regional mobility and land use needs

Next Steps

To finalize strategies for the Transit Master Plan, each strategy will be prioritized by the following:

  • Implementation of each strategy will require different levels of funding:

    • Existing funding

    • Acquiring funding (capital and/or operations) by applying to competitive grants or other one-time funding sources

    • Pursuing long-term sustainable funding sources for operations

  • Depending on community priorities and operational feasibility, strategies will be sorted into different timelines:

    • Ongoing: Currently underway

    • Near term: Less than 5 years

    • Mid-term: 5-10 years

    • Long-term: 10+ years

  • Some strategies may not be feasible currently and will require additional Rapid staff to implement in the long-term.

  • Each strategy will be given an estimated cost to help with planning and budgeting.

  • Many strategies will require partnership with different community members and or stakeholders. Local and regional partners will be identified for implementation.

It’s your turn!

We want to know which strategies you think should be prioritized using existing funding, through one-time funding, or which strategies should be addressed once long-term sustainable funding is secured.